SNC 2011 (Social Networking Summit) examines social media and strategy, including strategic communications. It serves as the industry's largest expo. The next expo takes place on June 20-22, 2012 and will be held at the SLS Hotel in Beverly Hills, USA. The conference is attended by professionals and senior executives from the social media and social networking market. Topics covered include: social networking, software, legal, business strategies, mergers, acquisitions, mobile technology, analysis, strategy, and new developments.